Dirk Verhaeghe, a recent new colleague,  asked me the following question: How did you come to the conclusion that growth maximization is only achievable if you “design for scalability”?

People that work(ed) with me know and experience my passion to find ways to maximize the market potential of an organization at any given moment in time. But always taking the human factor into account and knowing that innovation and an entrepreneurial spirit are key to success.

Challenges such as:

• The right business model
• Aligning the whole value chain and not only sales and marketing
• Understanding customer needs
• Selling value not price
• Aligning the product road-map to market readiness
• Organizational change and structure
• Creating continued competitive differentiation
• And many more

are all part of the day to day life of people working in B2B environments.

The common denominator is the fact that each of above mentioned challenges has a tremendous impact on the business results, profit and the company growth. This both in terms of top-line and bottom-line results.

The fact that I summarize all these business and commercial aspects as “scalability” issues is far from surprising if you know my ICT background where scalable solutions, databases etc are part of the day to day vocabulary. That’s how the concept of “design for scalability” was born as a foundation for the methodology which I co-developed.

Underneath is a picture representing the ”design for scalability” concept.

Wikipedia is also referring to commercial scalability in above described way.

Feel free to start discussing how we can make companies more scalable in a pro-active way.